April 18, 2019

Good news for homeowners with vinyl siding: You can enjoy premium Benjamin Moore paint color while locking in optimal performance. No re-siding necessary.

With 900+ colors to choose from, Regal® Select REVIVE® offers an enhanced vinyl siding design opportunity. From hundreds of deeper, richer colors to lighter, soft neutrals, REVIVE reshapes the aesthetic potential of vinyl siding.

Gray vinyl siding frames a front door in a deeper gray from an enclosed front entryway.

Refresh. Reinvigorate. Reinvent.

Benjamin Moore debunks the misconception that you can’t paint vinyl siding. 

Pushing that theory further, we’ve developed a paint specially formulated for vinyl siding and trim in a remarkable range of 900+ premium colors. 

From Wedgewood Gray HC-146, seen here, to darker hues like Tarrytown Green HC-134 and Night Horizon 2134-10, there are hundreds of colors to from which to choose. In fact, many colors in the REVIVE Colors for Vinyl Siding color collection are from the Historical Collection, Affinity® Collection and other Benjamin Moore color palettes that designers and discerning homeowners consider essential.

A white vinyl-sided home with a red window-paned front door and enclosed front portico welcomes guests.


REVIVE® Colors for Vinyl Siding

Here is a small sampling of the 900+ color collection, specially formulated for optimal performance on vinyl siding and trim.

2112-40 | Stone

AF-295 | Pomegranate

2131-60 | Silver Gray

Silver Gray
AF-455 | Croquet

HC-154 | Hale Navy

Hale Navy

The impact that UV light and weather have on vinyl siding is shown.

Vinyl Siding Paint: The Basics

In addition to the deluxe look a fresh coat of REVIVE brings to your vinyl-sided home, there are also many important practical perks: 

  • 900+ premium colors– Safe for vinyl siding and trim
  • Durability– Resists fading, cracking and peeling
  • Paint & Primer Together– Saves time
  • Mildew Resistant
  • Resists Buckling– Even in darker shades
  • Superior Adhesion– Benjamin Moore’s proprietary Vinyl Lock technology safely refreshes the look and color of your home

REVIVE ensures your most valuable investment–your home–will always look its best.

Regal® Select Exterior REVIVE® for Vinyl Siding

Regal® Select Exterior REVIVE® for Vinyl Siding

Regal Select REVIVE is specially formulated for optimal performance on vinyl siding and trim, for a fresh look in a wide range of colors.


Quart of Aura Grand Entrance paint in front of a home with bright blue door.
March 18, 2019

Give your front door a dose of fresh color to perk up a home’s exterior and extend a gracious welcome.

Refreshing your door with a glossy new coat of paint is a quick way to make a lasting first impression.

Benjamin Moore’s Aura® Grand Entrance® line, specially formulated for front doors, is available in any color.

A Case for Contrast

Green front door with matching window shutters

Most exterior paint colors and materials lean toward neutral shades, so a colorful front door is a chance to express your personal style through a central exterior architectural feature. Adding a statement color to the front door is comparable to what a silk scarf or tie does for an outfit—a small dose of color can do wonders to uplift the façade of a home while complementing the architecture and surrounding landscape.

Warm Welcome

Traditional, All-American front door with vinyl siding

Hot shots of red, yellow or orange are naturally warm and exuberant. Vivid accent colors make a strong design statement but mix surprisingly well with most other shades, especially the neutrals most often used as the primary color of a house.

Stay Cool

Color coordinated front entrance with dark green door and green side panels

Green, gray and blue doors are a naturally gracious expression for the entrance to your home, especially when they contrast with a house’s warm undertones. For impact, search for saturated colors that will pop from surrounding architecture.

Notes on Harmony

Red front door, white porch, and light blue shutters

Take your color cues from inside the house to pick a paint color you’ll love. Think about the colors of the space your door will open into. Pull a strong accent color from those spaces for color continuity or choose a more saturated shade of a primary interior color. And don’t worry about fading. Benjamin Moore Aura Grand Entrance is as durable as it is beautiful, specially formulated to go on smoothly and retain its color and gloss. 

Ready to turn inspiration into reality? We’re here to take you every step of the way, from prep to finish. Watch our how-to video to see how we do it, then download the PDFfor the step-by-step method.

February 19, 2019

When it comes to choosing paint, we often spend several hours selecting the perfect shade, but tend to overlook the actual product, its quality and composition. With so many options, it can often be overwhelming to choose the right product for your project. Benjamin Moore Color and Design Expert, Sharon Grech, shares her criteria for choosing quality paint with lasting color, for any upcoming project. “You’ve probably spent days, weeks or even months choosing that perfect color and are excited to see your space come to life,” says Grech. “It’s important to consider the quality of the product you are using and its ability to deliver a vibrant color that has full coverage, longevity and durability. Benjamin Moore® paints engineered with its proprietary Gennex® Color Technology delivers impeccable quality and one-of-a-kind hues for unrivaled richness of color.” Color That Doesn’t Compromise Coverage You may have chosen a bold shade of red paint for your project, but if you’ve opted for an inexpensive, low- grade product, you may be disappointed with the performance of your color and finish. Choosing a premium quality product can save you on several coats of paint and time. “This is especially important when painting with bold and vivacious hues like blue, purple and red,” says Grech. Gennex Color Technology uses proprietary resins and colorants to deliver a wide range of vibrant hues that last, while providing superior hide. “Our color consistency is the precise result of Benjamin Moore paint and Benjamin Moore Gennex colorant, together. This particular pairing is what makes Benjamin Moore products impossible to replicate and helps you achieve your desired look, with fewer coats,” says Grech. Paint That Goes the Distance There’s nothing better than the look and feel of a freshly painted space. The question is, will it withstand the test of time? Benjamin Moore paints engineered with Gennex Color Technology resist color fading inside and outside of the home, while standing up to harsh weather conditions outdoors. So whether you’re painting a high-traffic area indoors or your exterior front door, it’s important to choose a product that will continue to perform years after application. “Fewer applications means less product and less time spent painting,” says Grech. “Benjamin Moore paint provides both premium color and proven performance across the entire color spectrum, so you only repaint when you want to, not because you have to.” Unmatched Performance There is much more than meets the eye when it comes to choosing the right paint. “Most of us choose our color and finish without considering the product itself or how it’s formulated,” says Grech. Making paint is a very technical and scientific process that varies from manufacturer to manufacturer, and ultimately impacts the overall life and performance of the product. “All paint manufacturers use a different formula of colorants and chemicals to develop their products, however, the more unnecessary chemicals added to a product, the weaker the formula,” says Grech. “More than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure Benjamin Moore formulations are best-in-class.” Gennex Color Technology, was specifically designed without the use of unnecessary chemicals that often weaken paint. This innovative formula, is exclusive to Benjamin Moore products and is the reason why its quality and color simply cannot be matched or replicated by other brands. For more information, stop by The Paint Centers today.

December 12, 2018

Every time you walk into a room, color impacts how you feel.

You want to love the colors that surround you. So when imagining (or re-imagining) a room, remember the influence color will have on the mood of the space. The effect may be subtle or dramatic. It can encourage tranquility or boost energy, even make you feel optimistic or more introspective.

Trendy kitchen with yellow wall and industrial chairs

The Basics

To begin to understand color’s emotional impact, start with these color groups:

Pales – Their light, airy qualities make pale hues feel uplifting.

Neutrals – It’s no surprise that earthy, nuanced colors keep you grounded.

Whites – Pure and pristine, these timeless colors offer a blank canvas to express your style.

Deeps – Bring drama to a room with colors that are rich and mysterious.

Present Tints

Pale colors like dusty lavender, ballet pink and sky blue are comfortable and easy to live with. They feel positive and encourage expression, while enhancing other colors.

Neutral colors and hardwood beams above dining room

Shifting to Neutral

Neutrals go beyond gray and brown into earthy hues like slate, clay, sand and ochre. Colors in this family can be warm or cool, but are always reliable and levelheaded. And because they transition beautifully with shifting light, they’re a good choice for rooms used throughout the day.

Crisp, light green bedroom retreat

Versatile White

Whites can easily feel contemporary, classic or anywhere in between. It’s an honest, harmonious family of colors and a great place to start, as they complement any style. You might call it a perfect backdrop for the life happening around it.

Living room with wide fireplace, purple wall and rolling ladder

Be Dramatic

Voilet, onyx, sapphire and ruby—even the names evoke something dramatic. Deep colors dissolve boundaries and create depth. They are the opposite of understatement and can fill a room with energy, creativity and confidence.

The Paint Centers logo inside white hexagon, beside blue a sign being held up that says, "shop like no other. Buy local."

Three stir sticks inside open cans of grey, red and blue paint beside the Benjamin Moore Logo

November 20, 2018

If you’re planning to repaint the interior or exterior of your home, brush up on these repainting tips first.

Interior Repainting Tips

The most common reason to repaint the walls is to change the color and thereby alter the appearance of the room. Before you get started, keep these interior repainting tips in mind:

  • Clean the surface: Paint doesn’t adhere well to dirty walls. Clean with a sponge dipped in warm, soapy water to remove dirt, stains and grime. Give special attention to kitchen walls that are subject to grease splatters.
  • Prime the surface: When applying a fresh coat of paint over an existing color, you face several potential problems. The binders and solvents may be incompatible, causing poor adhesion or bleeding of the original color into the new. A glossy wall may cause the new coat to peel, flake or crack. A dark color may show through the new lighter color. The key to preventing these issues is to apply Fresh Start® latex primer from Benjamin Moore before you paint.
  • Choose high-quality paint: Budget-grade paint contains fewer pigments, making it watery and less capable of covering the old color. This might make it necessary to apply three or more coats. Save time by choosing high-quality Benjamin Moore paint in your desired color and sheen.

Exterior Repainting Tips

Siding and trim come in many different materials. If you’re repainting the wood exterior of your home or spot painting damaged areas, plan carefully using these tips to ensure satisfactory results the first time around:

  • Prepare the surface: A fresh coat won’t glue down old, peeling paint, so strip and sand the wood first. Then, apply a paintable water repellent to reduce moisture uptake and help the wood last longer. After two days of drying, apply a latex or oil-based primer. Finally, caulk all cracks and openings in the wood.
  • Choose the right paint: Acrylic latex paint – such as ben® Premium Waterborne Exterior Paint from Benjamin Moore – is the best for exterior wood surfaces. Keep in mind that one gallon of paint will cover about 400 square feet, though coverage varies with different paints and application methods. One coat should last four to five years, but two coats can last for eight or 10.
  • Paint at the right time: Apply the first coat of paint within two weeks of priming the wood and the second coat within two weeks of the first. To prevent temperature blistering, avoid painting cool surfaces that will be heated by the sun within a few hours. Also, choose a day when the temperature will be 50 degrees or higher, and the humidity level will be relatively low, while you paint and for two hours after application.

Looking for high-quality interior or exterior paint? The Paint Centers carries Benjamin Moore paint and stain for your project. Stop by one of our locations in Flint or Grand Blanc, Michigan to pick out colors and get advice from our painting experts.


November 6, 2018

Have you noticed that the wall in your living room could use a few touchups? Scuffs and scrapes can leave unsightly marks on the wall or chip the paint away. You go to the shed to grab the old paint can you initially used to paint the walls, but to your dismay, the paint has dried out. Now you’re left with the task of matching the paint color, or you’ll be forced to repaint the whole room. Follow these tips to achieve the closest color match possible.

Bring in a Good Sample

The better the sample, the better the color match will be. If you have the original paint can, the drippings down the side may serve as a sample. However, it’s preferable to bring in a clean paint chip about two inches across with no sheen, texture or metallic finish to serve as the sample.

Magazine clippings and photos taken on your phone are no good. Variances in lighting, printer ink and phone screens make it impossible to match paint color this way.

Compare Your Sample with Paint Swatches at the Store

If you know the brand and, better yet, the name of the paint, you have a promising place to start. However, individual batches are mixed slightly differently, and paint manufacturers change their offerings over time. The color you painted your walls years ago may no longer be in production. Therefore, visiting a paint store to find out what’s still available is an essential step in matching paint color.

View the Paint Sample Under a Spectrophotometer

This device measures color electronically, which is much more accurate than attempting to match paint colors by sight alone. After reading the precise wavelengths of light reflected from the sample, the program calculates the exact amount of tint needed to produce an identical hue.

Work with a Color Match Specialist

While a spectrophotometer works well and saves time, the color may still require some adjusting. That’s where a color match specialist comes in. This person applies a matched paint color to the sample, allows it to dry and determines whether the new color must be lightened, darkened or have certain shades added to better match the original sample. Once the two colors are exactly alike, a batch can be mixed for you to use as touchup paint on your walls.

Are you looking to color match the existing Benjamin Moore paint in your home? The Paint Centers can help! Bring a sample to one of our locations in Flint or Grand Blanc, Michigan, and we’ll get to work matching the paint color you need.