Color has the power to set the tone of a room, influence your mood and visually change the perception of size or depth of a space. Color is also significantly impacted by natural and artificial light sources, furnishings, textiles, accessories – even the unique style of the person reacting to it.
“Choosing the right paint color is a critical decision, but it doesn’t have to be intimidating,” said Andrea Magno, Benjamin Moore Color & Design Expert. “We develop our color forecasts, advice and color tools with a designer’s eye to ensure that consumers and professionals alike can access and navigate our collection of more than 3,500 colors with ease.” Magno shares three simple tips to improve any color confidence.
Look to the light. Because paint colors can change under different light sources, it is important to carefully consider the light’s impact. For example, south-facing rooms that get the most sunlight intensify colors, and can be offset with softer, cooler tones. On the other hand, north-facing rooms that get much less sun can be cozied up with warmer-colored walls.
Live with it. Before embarking on the entire job, sample the top contenders in the space and live with them at different times of the day and in different weather conditions. “We know that selecting color from a oneinch chip can be challenging, so painting a piece of foam core or poster board with a pint sample will take the guess work out of the selection process and make the painting process that much more rewarding and transformative,” said Magno.
Bend the rules. The sheen or finish of the paint also has an impact on how the color ultimately appears in a room. While many consumers still consider the old rules about limiting the use of certain sheens to certain areas such as only using high gloss in the bathrooms, that doesn’t have to be the case anymore. “A great quality about Benjamin Moore® paint is that all of our finishes are highly durable so you can use any finish in any room of the house – it all just depends on the look you want to create.”
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