Psychology of Color

Every time you walk into a room, color impacts how you feel.

You want to love the colors that surround you. So when imagining (or re-imagining) a room, remember the influence color will have on the mood of the space. The effect may be subtle or dramatic. It can encourage tranquility or boost energy, even make you feel optimistic or more introspective.


Trendy kitchen with yellow wall and industrial chairs

The Basics

To begin to understand color’s emotional impact, start with these color groups:

Pales – Their light, airy qualities make pale hues feel uplifting.

Neutrals – It’s no surprise that earthy, nuanced colors keep you grounded.

Whites – Pure and pristine, these timeless colors offer a blank canvas to express your style.

Deeps – Bring drama to a room with colors that are rich and mysterious.


Present Tints

Pale colors like dusty lavender, ballet pink and sky blue are comfortable and easy to live with. They feel positive and encourage expression, while enhancing other colors.


Neutral colors and hardwood beams above dining room

Shifting to Neutral

Neutrals go beyond gray and brown into earthy hues like slate, clay, sand and ochre. Colors in this family can be warm or cool, but are always reliable and levelheaded. And because they transition beautifully with shifting light, they’re a good choice for rooms used throughout the day.


Crisp, light green bedroom retreat

Versatile White

Whites can easily feel contemporary, classic or anywhere in between. It’s an honest, harmonious family of colors and a great place to start, as they complement any style. You might call it a perfect backdrop for the life happening around it.


Living room with wide fireplace, purple wall and rolling ladder

Be Dramatic

Voilet, onyx, sapphire and ruby—even the names evoke something dramatic. Deep colors dissolve boundaries and create depth. They are the opposite of understatement and can fill a room with energy, creativity and confidence.


The Paint Centers logo inside white hexagon, beside blue a sign being held up that says, "shop like no other. Buy local."

Three stir sticks inside open cans of grey, red and blue paint beside the Benjamin Moore Logo