Discover the Benjamin Moore Gennex® Colorant

When it comes to choosing paint, we often spend several hours selecting the perfect shade, but tend to overlook the actual product, its quality and composition. With so many options, it can often be overwhelming to choose the right product for your project. Benjamin Moore Color and Design Expert, Sharon Grech, shares her criteria for choosing quality paint with lasting color, for any upcoming project. “You’ve probably spent days, weeks or even months choosing that perfect color and are excited to see your space come to life,” says Grech. “It’s important to consider the quality of the product you are using and its ability to deliver a vibrant color that has full coverage, longevity and durability. Benjamin Moore® paints engineered with its proprietary Gennex® Color Technology delivers impeccable quality and one-of-a-kind hues for unrivaled richness of color.” Color That Doesn’t Compromise Coverage You may have chosen a bold shade of red paint for your project, but if you’ve opted for an inexpensive, low- grade product, you may be disappointed with the performance of your color and finish. Choosing a premium quality product can save you on several coats of paint and time. “This is especially important when painting with bold and vivacious hues like blue, purple and red,” says Grech. Gennex Color Technology uses proprietary resins and colorants to deliver a wide range of vibrant hues that last, while providing superior hide. “Our color consistency is the precise result of Benjamin Moore paint and Benjamin Moore Gennex colorant, together. This particular pairing is what makes Benjamin Moore products impossible to replicate and helps you achieve your desired look, with fewer coats,” says Grech. Paint That Goes the Distance There’s nothing better than the look and feel of a freshly painted space. The question is, will it withstand the test of time? Benjamin Moore paints engineered with Gennex Color Technology resist color fading inside and outside of the home, while standing up to harsh weather conditions outdoors. So whether you’re painting a high-traffic area indoors or your exterior front door, it’s important to choose a product that will continue to perform years after application. “Fewer applications means less product and less time spent painting,” says Grech. “Benjamin Moore paint provides both premium color and proven performance across the entire color spectrum, so you only repaint when you want to, not because you have to.” Unmatched Performance There is much more than meets the eye when it comes to choosing the right paint. “Most of us choose our color and finish without considering the product itself or how it’s formulated,” says Grech. Making paint is a very technical and scientific process that varies from manufacturer to manufacturer, and ultimately impacts the overall life and performance of the product. “All paint manufacturers use a different formula of colorants and chemicals to develop their products, however, the more unnecessary chemicals added to a product, the weaker the formula,” says Grech. “More than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure Benjamin Moore formulations are best-in-class.” Gennex Color Technology, was specifically designed without the use of unnecessary chemicals that often weaken paint. This innovative formula, is exclusive to Benjamin Moore products and is the reason why its quality and color simply cannot be matched or replicated by other brands. For more information, stop by The Paint Centers today.